Re-Branding Psychology: Why Therapists Have Got It All Wrong & What We Can Do About It

by on August 23rd, 2009 § 1

The field of psychology is suffering a crisis of identity which is devaluing its services and damaging its practitioners. The problem, in my opinion, is the paradigm of mental health versus mental illness. “Mental illness” is a terribly stigmatizing descriptor, and “mental health” is not a sufficiently attractive construct to warrant the average person subjecting themselves to the stigma of association with the mentally ill.

DSC05549

» Read the rest of this entry «

Where Am I?

You are currently browsing entries tagged with marketing at Business & Marketing Psychology.